E-COMMERCE WEBSITE
E-commerce website gets more and more important these days special if you are selling physical products. It is scalable compare to an offline store. E-commerce website with full payment support is easy to build but is that convincing enough to convert sales from online. The answer is no.
Objectives of e-commerce websites
Generate sales from online
This is the one and only one objective of an e-commerce website. We need not consider much but the customer behaviour and experience on your website. If you want to generate great sales, you should not restrict any of your functionality or products display by your operation.
Requirements for building e-commerce websites
Product and marketing photos
Building an e-commerce website doesn't cost you must but photo shooting takes you at least double of the cost. Humans are very visualized. Nice image drives their attention and decisions. Your product images need to maintain the same style throughout the whole website to represent a trustable company.
Long product descriptions
After getting the attention from the potential customers, then it's all about the convincing power of your product information. Put as must information as you have, even taking video shoot of unboxing and usage. It helps potential customers in forming a picture of a product that they never hold on hand and increase the willingness of getting one themselves.
User-friendly payment method
Many e-commerce websites rely on bank transaction for online product purchase. Yes, it saves you cost by skipping the payment gateway fee but this is not a scalable strategy. It wasting your time in matching transactions with orders. Today there are many easy ways to set up a merchant account supporting most of the payment method.
Easy reach customer service
Bring your sales channel online also mean that you no longer reaching your customer directly. However, some customers may have doubt before purchasing. Online customer services play the role of convincing grey area customer to purchase. Online customer services can be in a form of FAQ, real-time chat support or even email.
Security
Security does not refer to your server security, it refers to customers data transfer security. Preliminary speaking, SSL. Not only customers may have consideration in leaking their personal info around, but also Google will rank your website lower in the search result, making your marketing less effective.
