Linkedin is a social media platform focusing on professional service and employment. It was acquired by Microsoft in 2016 and became the 7 largest social media platform according to Dreamgrow. Linkedin advertisement services are very similar to Facebook, like post boosting and display ad.
Linkedin Content Boosting
Just like Facebook fanpage, Linkedin offers business page for companies. It allows companies to share interesting content with Linkedin users and users are able to follow their selected business page. To attach more Linkedin users to follow your page, your content must be interesting, for example, industry news, industry knowledge and industry insight. Same as Facebook, Linkedin allows you to boost your content by target users in your selected industry.
Should I Advertise On Facebook Or Linkedin
The main difference between Facebook and Linkedin is the data they have gathered from users. Most users on Facebook shows their off work interest. If you are running a B2C business and wishing to sell lifestyle products, Facebook is where you should land. However, Linkedin users tend to share their work experience to attract headhunter to contact them. In which Linkedin gathered a large amount on-work data. If you are looking for business partnership or promoting a B2B service, Linkedin will be much better than Facebook.
