CAMPAIGN WEBSITE
Campaign websites are time limiting websites. Usually, they are created for a single purpose. After the usage, it will be shut down or turned into a static page with limited information. Many large corporates want to launch campaigns without the restriction to the brand guideline or corporate styling, a separated campaign website is used to fulfil the needs.
Objectives of campaign websites
Engagement
Campaign websites can be used in for different purposes but one main direction is engagement. Unlike corporate websites for information, e-commerce websites for sales generation, campaign website normally want your potential customer to do something or take a little action on the website. It could be just for fun like mini-games or even registering in return for gifts.
Usages of campaign websites
Mini-game
Event promote
Voucher or gift redeem
Data collection
